How to Keep Long Term Renters
Often wonder how to keep long term renters? Attracting new customers is hard but so is keeping existing ones. If you want to keep current residents in your home you must offer high quality renter experience.
A fully occupied property indicates a positive or happy renter experience. On the other hand, a property that struggles to keep tenants implies the renter experience is negative. Having long term renters in your home enables you to create a stronger and happy community as well as getting repeat business. Use these tips to help you keep long-term renters on your property.
Enhance customer experience
Implement renewal touch point campaigns to help you develop a strong relationship with your tenants. Renters want to feel valued and respected, so connect to their emotions using tactics such as sending a thank you note, having maintenance done on time, asking tenants what they would value at renewal and so on.
Create brand consistency
Consistency and interaction are the key pillars to maintaining long-term renters in your property. Ensure every aspect of your business reflects what your brand stands for, including ads, front office appearance, community spaces etc. your brand values should focus on creating impact through follow-ups, response time, and customer satisfaction. Consistently promote your brand to expand and maintain your customer reach.
Emphasize reputation management
Keep your renters happy so you can accumulate positive reviews for your property. Happy and satisfied tenants have a way of boosting your review scores. Invest in ways that can improve your reputation like offering add-on services and responding effectively to tenants’ complaints.
The key to having happy tenants on your property is delivering a unique and unmatched customer experience. That way, you can effectively build brand loyalty, increase renewal rates and get more word-of-mouth referrals. The bottom-line is having long-term renters can positively impact your business.